Press enquiries: Dave Holmes tel: 403-815-5725; email:
ALBERTA'S TOP CYCLISTS CREATE SPONSORSHIP FOR TEENS
Calgary – April 2014 – Some of Alberta’s finest road cyclists have joined together with a group of community minded sponsors with the goal of getting more young people racing bikes. They have set up a sponsorship program that will be funded in part by the team’s race winnings.
“Our aim is to foster a life long interest in cycle sport and competitive cycling. We want to develop a passion for cycling in the young people who are already keen on the sport. We will judge our success not just on how our athletes perform when they start racing, but whether they continue to enjoy racing over the course of their lives.” says Dave Holmes, director of The Lead Out Project.
Applicants must be Alberta residents between the ages of 13 to 18 and will be asked to design a project that helps promote racing within their community. “The team’s goal is to have enough funding t o set up at least 2 athletes with Cannondale race bikes. We will even help set them up with coaching and a team in their area.”
Centaur Subaru, Olser and Bow Cycle lead a group of Alberta companies that have agreed to help support both the team, along with Alta West Capital, Canada Diagnostic Centres and Tridata Services. “With their support we have been able to assemble a top team and we plan on winning, a lot” Holmes says with a smile.
2013 Alberta points champion Marc Enter continues, saying; “Cycling is at an all time high in Alberta, what with the Tour of Alberta being such a success. There has never been a better time for young people to start racing and we want to help make that happen.”
Along with Enter and Holmes the team has 2013’s provincial time trial and road race champion Evan Bayer as well as Tyson Smith and Fraser Mill-Connery. A group who has experience mentoring youth, Bayer is a junior high-school teacher while Smith and Mills-Connery are ski coaches.
Program details can be found on the team’s website www.theleadoutproject.com
About our sponsors:
Tridata Services is a Calgary based Sales and Marketing firm. We work in the Canadian and International Energy Industry, helping to increase the client base, sales and network for all of our clients. Since 2002 Tridata Services unique approach to Sales & Marketing in highly evolving marketplace has allowed our clients the ability to grow, sustain and flourish in their field.
Osler is a leading business law firm practicing nationally and internationally from offices across Canada and in New York. Our clients include industry and business leaders in all segments of the market and at various stages in the growth of their businesses. We have built our reputation on our commitment to our clients’ success and the experience, expertise and collaborative approach for which we are recognized.
Bow Cycle is a family owned business that has been in operation for 55 years. The store has grown to become one of Canada’s largest and most successful bicycle retailers. Boasting almost all of the industry’s largest names under one roof, Bow Cycle continues to exceed client expectations of customer service and product quality.
Alta West Capital
Alta West Mortgage has been a trusted private mortgage lender for over 20 years. We work with major lenders across Canada to provide our clients with the very best borrowing opportunities
Canada Diagnostic Centres
Canada Diagnostics is a medical facility providing outstanding diagnostic imaging services. Using leading edge technology, our team of professionals is committed to providing Exceptional Patient Care. Passion and integrity drive our decisions, in an ever-changing health care environment.